The video song was filmed at Studio MOCA, in order to create a "fantastical sci-fi world driven by fashion". It’s a place where couture meets the ancient past, avant-garde intersects with traditional gowns it’s the meeting point of all these different identities". He added that "I wanted the aesthetic of this video to represent me and my collaborators, and fashion was that catalyst. The music video for the single is directed by Shan Vincent de Paul and Kalainithan Kalaichelvan. Ranjith-directorial Sarpatta Parambarai, being one of the two songs from the film. The song marked their major collaboration for the album as Shan credited Santhosh that "he was the first major producer in India to bring him (Shan) into the Tamil music scene". During the conversation, Santhosh sent the initial minutes of the song and told the idea and theme of this song, which Shan had liked it.
The song was pitched during Shan's tour to Chennai in 2019, where he eventually met composer Santhosh Narayanan. It also marked Santhosh's second release through the platform Maajja after the viral song " Enjoy Enjaami". The album song also featured composer Santhosh Narayanan who also worked on the track, along with Navz-47, whom Shan collaborated in the 2019 single "Heaven" which is also released on the same album. The song was one of the two singles being released from Made in Jaffna, curated by Shan Vincent de Paul for four years. While writing the song, Shan had found it "easy to connect with the song because it was reflective of his journey" and considered it as him channeling the inner Muhammad Ali. The song was picturised on the character Kabilan ( Arya), who had its share of ups-and-downs in his life, and eventually try to bounce back with all his might.
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